Threading through all the actions is a rallying cry for a rethink of a tourism model that campaigners say has increasingly funnelled profits into the hands of a few, while leaving locals to pay the price through soaring house prices and rents, environmental degradation and the proliferation of precarious, low-paying jobs.

There, that’s the line. It’s not about “tourists bad” or some kind of hypocrisy. It’s about “we want a different tourist industry that doesn’t externalize it’s costs to society”.