A lot has happened in the past month: the EU Commission (the executive branch of the EU) publicly attacked the three largest porn sites — including us — over our supposed obligation to prevent minor access, while completely ignoring far larger mainstream platforms.
AV implementation was also scheduled to begin in France in June 2025, but was later halted — though only temporarily. However, it is set to come into effect next month in the UK — July 2025.
And just yesterday — June 27 — the U.S. Supreme Court (SCOTUS) issued a devastating decision that opens the door to broad state regulation of adult content, effectively allowing AV laws with minimal constitutional constraint.
That seems to be the argument; that these verification laws specifically target dedicated porn sites while similar content still exists all over and is not similarly punished, which given people’s extreme and natural aversion to doing KYC for porn will cause them to leave for wherever doesn’t demand it, killing off what protections now exist against especially shady material and practices.