The airline touted a partnership with an AI-enabled revenue system as a step on the road to fully personalized ticket pricing, part of its goal to raise profit margins long-term.

Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

    • lemmy_outta_here@lemmy.worldEnglish
      14·
      6 days ago

      Yep. You pirate one movie, you face criminal charges. You pirate the entire corpus of images on the internet, you got Forbes Person of the Year.