They call it “dark traffic” - ads that are not seen by tech-savvy users who have excellent ad blockers.
Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.
I still whitelist sites with sensible, unobtrusive ads. Axios for instance, which are mostly 1st party. But that’s increasingly the exception.
I had to rip APNews out when Google Ads tried to serve me malware.
I don’t even bother reporting ad network malware. No one gives a shit including site owners and network operators
What was the malware?
IDK, it was awhile ago and blocked in the page it auto opened. By Cromite maybe?