They call it “dark traffic” - ads that are not seen by tech-savvy users who have excellent ad blockers.
Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.
Raw-dogging the internet without an adblocker is about as irresponsible as not using contraception
For a few years, even the FBI officially recommended that everyone should use an adblocker. They recently removed that PSA from their website, I believe with the new administration:
https://techcrunch.com/2022/12/22/fbi-ad-blocker/
https://www.pcmag.com/news/fbi-recommends-installing-an-ad-blocker-to-dodge-scammers
No
gloveblock, nolovebrowseAnd just like STDs, those malware-laden ads can infect your whole system before you even relaise what happened.
Perfection!