They call it “dark traffic” - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

  • witx@lemmy.sdf.org
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    2 days ago

    Pi hole and Ad guard are DNS filters/adblockers not resolvers. You still have to define a resolver’s IP which is a third party (clouflare, quadns, etc)