They call it “dark traffic” - ads that are not seen by tech-savvy users who have excellent ad blockers.
Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.
@DarkSideOfTheMoon @1984 and all this additional JavaScript and Elements and makes the side’s just horrible slow. Compare this with CSS+HTML only sides omg how good they can feel … I also prefer nowadays text mode browsers again, cause a good readable font + focus on what is important … the content itself. I really get pissed if websites with public content can’t be run anymore without javascript (wtf is up with you guys ?) …