They call it “dark traffic” - ads that are not seen by tech-savvy users who have excellent ad blockers.
Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.
mostly desktop, android phone is mostly unusable with ads. use ‘privacy badger’, ‘ublock origin’, ‘umatrix’.
You know you can get those extensions for Firefox (and forks) for Android, right?
used opera for a while. firefox default. phone too small for my eyes. hard to read, avoid using