That’s refreshing to hear, thanks. I never manage to convince ANY of my coleagues.But I’ll be using your “emperor is naked” methaphor mov8mg forward. It hit the nail in the head.

The branded searched keyword are the tip of the iceberg. Every campaign auto-optimize toward people in late stage of their purche yourney. For people wha already made.the dexision, but are not ready to purchase yet. But branded keywarods are a good example. While this is most common explanation given by the agencies - agencies LOVE the branded keywords - it’s not supported buy any acctually reaserch. When one is done, almost without fail, it shows that branded ads for competitors doesn’t work. Who intentionally clicks on HP ads while they intentionally searched for lenovo specifically? Users are very good at ignoring those and clicking on the next one. Organic or paid. All clicks are basicly exidental and are trash. This is a “cheap” defense from non-existing threat. You compeat alomost exclusively with your own organic.

There is even a study of a company who merged with his own competitor. Both brands existed perarelly for a while, so they choose to test those assubtions. Conclusion: waste of money. But agencies will die on the hill of branded.keywords every time.

https://pubsonline.informs.org/doi/10.1287/mnsc.2019.3534

Yes! And we have examples natural experiments where becouse of the error advertise didn’t launch in some regions… And nothing happened. And no one inside the industry is even talking like this. Bubble will burst on day and it will take entire free internet with it.

But measuring online is not that accurate as everyone portrait it to be. Long story short if you show ads to people waithing for the waiter in the restaurant than you can report that it had amazing “buying dinner conversion rate”. We are getting better and that, and tools are getting better at forcing you to do it or obscure that you do it in the first place… And it’s still expensive as hell.

You are not entirely wrong. It’s a boubble where no person involved benefits from saying “hey, is our budget too big?” It’s basicly given, that any known brand have negative ROI on it’s marketing, but we are all, so brainwashed with need for growrh, that that we know only one solution to decreasing results. Throw more money at it.

I honestly think that approach like this is hurting the movement. You’re dismissive about experience of someone who deleted Microsoft account and canceled most US-based serviced and social media that he was most engaged with. And you’re literally explaining to me how convinient it is to me?

This revolution is way to small, to start eating their own already.

Don’t know much about magicearth,

But workspace have, so much more features than kSuitPro, that this is not even a fiar comparison. Even if you dont count externalities like Gemini, Video, notebookLM…

The convenience of Google Photos is unmatched, buy any corresponding services.

Mistrel AI is a Clippy compared to ChatGPT and Gemini Advenced. Those companies are burning money on every query, but - until they kill everything else - they are generating tremendous value to the users. Idea that Minsterl would be just as popular if only it promote itself without false modesty is hard to defend.

LibraOffice is free, but google sheet is as well, and cloud-ready on top of that.

Linux… sure, but for the same people free chromeOS is just as good if not better becouse more convinient. With google anything is in cloud anyway, right? Sure, Linux is amazing. But it’s not exactly out-of-the-box. And if we count android… And who knows what Fussia will bring?

If you don’t want to pay, Google offer is more convinient. If you do want to pay, it’s broader and more powerful, all things equal.

Don’t get me wrong. It’s a trade of worth making. But pretending it’s easy and that there are no costs is misleading people. I’m doing it. I’m committed. So far I paying twice as much as I did pay for my tech-stack, and there are still gaps that I lost in the process.

But it won’t change, and only be worse if we are not ready to be uncomfortable for a while. It’s a diet. If we oversell how easy it is, people will try and go back to junk food in a minute.

One part of the problem, that he’s completely missing is that those are are not fairly competing free market prices. Many of those hegemons like Google gain their positions using what basicly is dumping pricess. They are loosing moment or Gmail, Maps, Drive, Gemini (AI), and many more “free or cheep”. Competitors are buried, bought on, copied, or starved as they need to.compeat with someone who is willing to burn millions. So many services that are leaders in their fields didn’t deliver a single dollar of profit yet. Their literal business plan is “we will take it all back once no one will have a choice anymore”

“Just find a way to compete” is basicly victim blaming at this point.

Thank you. I have trouble navigating peertube and finding good content and this is a step in the right direction.

Proton Pass has a feature exactly for that. You can create unlimited number of aliases, and kill ones that bacame compromised.