

The only difference is that Apple never pretended to be the good guy.
Apple literally markets itself as synonymous with privacy. This marketing unfortunately fools many degooglers, because they are convinced Google is uniquely evil, and fail to recognize the problems are inherent in the proprietary software world (and, in the bigger picture, capitalism).
How much is some? Can a usable, fully-free version be made without those non-free components? Given that the UI is the thing that mediates user interaction with the OS, I would suggest that a proprietary UI is in fact an issue.