

Kagi’s model is working well for them. A traditional search engine where AI results are limited and optional, and they actively try to filter away slop, images, clickbait, and other low quality results.
I’ve been paying for 3 months and I’ll never go back. I hope they increase their market share as others ratchet up their enshittification cranks.
That’s fine if that works for you. My wife doesn’t want the subscription and she also uses Ecosia. Anything non-Google is a win, IMO.