

Fair enough, and even if they did I think op in this comment chain was talking about monopoly level advertising so I guess my comment wasn’t really warranted either way.
I’m surprised to read they don’t at least hoard user data. Very un-big-tech-like of them.
Using a VPN will prevent your ISP from selling your IP logs to data brokers. It also obfuscates your IP to websites you visit to make their fingerprinting less precise. All your ISP can see is that you’re connecting to/from a VPN server through an encrypted tunnel and maybe some metadata like amount of data transferred.
Hard to compare value to free stuff like encrypted DNS and an ad blocker but a VPN definitely has protections you wouldn’t get otherwise.